To become aware of what is really happening.

Used to tell someone that they are wrong about a particular situation and must realize what is really happening.

Webwake up and smell the coffee.

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Webwake up and smell the coffee.

If you say that someone should wake up and smell the coffee, you mean they must start to be more realistic and aware of what is happening.

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Webthe meaning of wake up and smell the coffee/roses is to realize the truth about one's situation :

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That’s the lament of howard schultz, the founder and chairman of the ubiquitous java chain, in an internal.

Webyou can’t wake up and smell the coffee at starbucks.

Add to word list.

That’s the lament of howard schultz, the founder and chairman of the ubiquitous java chain, in an internal.

Webyou can’t wake up and smell the coffee at starbucks.

Webthe phrase “wake up and smell the coffee” grabs your attention with its vivid call to action.

Released on 22 october.

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