Life is full of tradeoffs between benefits and costs.

There is a psychological aspect to this, too.

Here, print and marketing operators solopress outline five psychological principles that help to explain why we may get a little carried away with black friday deals.

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What’s behind the psychological need for getting a bargain?

This marketplace article (and audio) explains why:

Yes, as the title says, we all love a bargain.

Sometimes, the benefits are worth the costs.

“we're both looking at triggers, but marketers want people to buy mindlessly, and we want people to buy mindfully. ”

“we're working at totally cross purposes,” observes new york psychologist april lane benson, author of to buy or not to buy:

Finding deals can make people feel good.

“we're both looking at triggers, but marketers want people to buy mindlessly, and we want people to buy mindfully. ”

“we're working at totally cross purposes,” observes new york psychologist april lane benson, author of to buy or not to buy:

Finding deals can make people feel good.

Adele miner considers why we all love a good bargain so much, and how best to protect ourselves when buying

Why we overshop and how to stop.

For some shoppers, it’s about the thrill of the hunt.

The deals certainly help, but there are a few deeper psychological reasons why black friday creates a perfect storm of consumerism.

Consumer psychologist dr dimitri tsivrikos told the bbc in 2013:

The brain is easily tricked when it comes to getting a good deal.

Loss aversion refers to the idea that we feel more strongly about losses than gains.

Bargain shopping and discount prices can actually end up being expensive.

We love a ‘deal’.

For some shoppers, it’s about the thrill of the hunt.

The deals certainly help, but there are a few deeper psychological reasons why black friday creates a perfect storm of consumerism.

Consumer psychologist dr dimitri tsivrikos told the bbc in 2013:

The brain is easily tricked when it comes to getting a good deal.

Loss aversion refers to the idea that we feel more strongly about losses than gains.

Bargain shopping and discount prices can actually end up being expensive.

We love a ‘deal’.

The psychology of a bargain.

What’s really motivating bargain hunters, and how dedicated are people to saving money?

How does “scoring a deal” make people feel?

Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it.

Loss aversion refers to the idea that we feel more strongly about losses than gains.

Bargain shopping and discount prices can actually end up being expensive.

We love a ‘deal’.

The psychology of a bargain.

What’s really motivating bargain hunters, and how dedicated are people to saving money?

How does “scoring a deal” make people feel?

Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it.

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What’s really motivating bargain hunters, and how dedicated are people to saving money?

How does “scoring a deal” make people feel?

Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it.