While styling is the latest front in the skinification of hair care, every category continues to experience the trend.

Here is our breakdown of the four trends shaping haircare.

Volodymyr at adobe stock.

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Prestige hair sales a grew about 14% in 2023, compared to 6% in mass, per circana.

Webdiscover how ai, ingredient innovation, and personalized solutions are revolutionizing hair care.

Advancements in artificial intelligence (ai) and ingredient innovation have enabled the development of personalized solutions to.

The Future of Hair Care: Trends to Watch

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