The Ethics Of Hoodamateurs: Balancing Authenticity And Exploitation - mautic
Verkkoour research has a different perspective:
It looks at smis’ dilemmas within each smi as a person who needs to balance being authentic, committed.
Verkkoexpectations (commitment, authenticity, and responsibility) lead to various moral dilemmas:
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Verkkoan ethics of authenticity puts the influencers’ brand identity and relationship with their audience at the forefront while also allowing them to profit from content
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