Webconsidering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the special.

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Webthis literature review aims at providing a comprehensive and consolidated representation on how digital transformation in marketing has, so far, influenced value.

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Webin a world where consumers are increasingly interconnected through the internet, the digital marketing landscape has emerged as the quintessential method for.

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Topics discussed on today's show:

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Webwe develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy.

Webthe author describes a โ€œconsumer decision journeyโ€ of four stages:

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