Family dollar has lost ground in the dollar store race for years.

Now, the discount chain hopes lowering prices will help win.

Now, the discount chain hopes lowering prices will help win back customers on tight.

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Morgan team found that family dollar was priced 2% to 3% higher on average than dollar.

Verkkofamily dollar's parent company said thursday it plans to cut prices at the discount chain and spruce up its stores to boost sales.

Verkkolooking at a select basket of skus, boss and the j. p.

Verkkofamily dollar has lost ground in the dollar store race for years.

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