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Webthis study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation.

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The goal of previous studies was not.

Webthey identified three basic functions that published content serve:

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Information, community building and call to action.

Webwe perform a quantitative analysis on facebook by collecting ∼57m posts from ∼2m pages and groups between 2018 and 2022, focusing on engaging topics.

Webwe perform a quantitative analysis on facebook by collecting ∼57m posts from ∼2m pages and groups between 2018 and 2022, focusing on engaging topics.

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